Blog Article for Rotary International

Rotary Blog Site.jpgThe Power of Blogging is Available

If you have an idea for a blog that might well reach 1.2 Million Rotarians, consider posting to the Rotary Blog. Here are the Blog writing guidelines

Keep it short. Posts should be 300 to 700 words and be about one topic or idea.
Posts should be written for a wide audience and avoid jargon including Rotary jargon and acronyms or technical language. Write using conversational language to explain things clearly, and include specific examples to illustrate a point.
Write in the first person “I’ voice and include personal observations and impressions. The best posts tell a story that will inspire other Rotary members to take similar action.
Write for an online audience. Online attention spans are short, and readers scan a page more than they read word-by-word. Keeping that in mind, employ scannable tactics such as:Short paragraphs (one idea a paragraph)
Short sentences
Highlighted keywords
Sub-headings
Bulleted lists
Be direct. Most blog readers decide if an entry is worth reading in just a few seconds. State your main point in the beginning of your post and include supporting information in subsequent paragraphs.
Include links to other sites, blogs, partner organizations.
Consider incorporating multi-media features such as videos, images, and infographics to provide compelling and easily digestible content for readers. Include photos that show people taking action.
Encourage reader interaction by providing a clear call to action, such as asking readers to post their thoughts in the comments section or to share the piece on social media with their networks.

Rotary International offers the following introduction:

Have you recently participated in a Rotary service project? Has a Rotary service effort affected you personally as a volunteer, donor, or beneficiary? Share your story and inspire others to join us in our humanitarian efforts to meet critical needs around the world.

For more informaiton contact:

Christina M. Sweeney
Senior Communications Specialist | Service and Engagement
Pronouns: she/her/hers
Tel 1.847.866.3046
rotary.org 
 
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