Blog Article for Rotary International
The Power of Blogging is Available
If you have an idea for a blog that might well reach 1.2 Million Rotarians, consider posting to the Rotary Blog. Here are the Blog writing guidelines
Keep it short. Posts should be 300 to 700 words and be about one topic or idea.
Posts should be written for a wide audience and avoid jargon including Rotary jargon and acronyms or technical language. Write using conversational language to explain things clearly, and include specific examples to illustrate a point.
Write in the first person “I’ voice and include personal observations and impressions. The best posts tell a story that will inspire other Rotary members to take similar action.
Write for an online audience. Online attention spans are short, and readers scan a page more than they read word-by-word. Keeping that in mind, employ scannable tactics such as:Short paragraphs (one idea a paragraph)
Be direct. Most blog readers decide if an entry is worth reading in just a few seconds. State your main point in the beginning of your post and include supporting information in subsequent paragraphs.
Include links to other sites, blogs, partner organizations.
Consider incorporating multi-media features such as videos, images, and infographics to provide compelling and easily digestible content for readers. Include photos that show people taking action.
Encourage reader interaction by providing a clear call to action, such as asking readers to post their thoughts in the comments section or to share the piece on social media with their networks.
Rotary International offers the following introduction:
Have you recently participated in a Rotary service project? Has a Rotary service effort affected you personally as a volunteer, donor, or beneficiary? Share your story and inspire others to join us in our humanitarian efforts to meet critical needs around the world.
For more informaiton contact:
Christina M. Sweeney
Senior Communications Specialist | Service and Engagement
Description: Description: cid:1B9D9986-621D-4D75-841B-EF8661B3CCC1
ROTARY INTERNATIONAL | One Rotary Center | 1560 Sherman Ave. | Evanston, IL 60201 USA
Like us: facebook.com/rotary
Follow us: twitter.com/rotary
Watch us: youtube.com/user/RotaryInternational
Read count: 53